Why brand matters in stationery
Posted: May 20th, 2010 | Author: Thomas | Filed under: Ink & stationery | No Comments »I was musing over the effect branding has in the writing instrument world after seeing some heated vs thread and this made me think about how I view brands, is it really that important?
Lets be honest, while the mantra of “judge the artist not his tools” is somewhat true I feel something has to be said about low quality gear-
It hinders your abilities to create art to its fullest.
There, I said it.
That’s not to say that alternative mediums such as burnt sticks (charcoal) or finger painting is not groovy and awesome but rather in a straight up test of good pencil vs bad pencil it is clear that the better pencil will aid you in your creation of art while the bad pencil will hinder you.
An example you ask?
I was sharpening a bad shit quality pencil from “WHSmith” (a store in the UK) and the lead kept snapping off over and over again, I used various sharpeners including the de facto industry standard “” to no avail until the pencil just gave up and broke in half…down the middle.
Seriously…down the middle;
So you know what?
Quality does matter, I am sure there are some good bargains etc and yet I am confident that my Karismacolors, Polychromos and Gioconda’s will fare better in most if not all tests.
And now for some gratuitous arty shots of some Karismacolor pencils for your viewing pleasure! 
Sorry about my absence! I have been mega busy with various projects, I havent forgotten about my Clairedfontaine, Diamine or fountain pen reviews- although I keep acquiring more and more stuff- specially notebooks so I have a huge queue of things to go through.
Just hold out for me people! Wont be much longer 
A+
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